And right on schedule, it’s time for the Com-Tech Analysis to come out of hiatus. In what will now be three out of my four years of undergraduate studies, I have come to this blog to write reflections on articles and class discussions (all of which during the Fall semester), and seeing as I’m now in a senior capstone class, perhaps it’s fitting that I find myself writing here again.
Jumping right into things, the class was assigned to read an article that discusses changes in the media landscape. Even though the article may be almost five years old, its message is still relevant today: Things are changing, and people have to adjust their business models accordingly. In short, we now have more channels of media at our fingertips, and with these channels come the ability for people to engage in the conversation instead of simply listening. Indeed, the paradigm that consists of the media using print, radio and television to engage in a one-way conversation with an audience is becoming outdated. Granted, this topic has been discussed on the blog before, but the subject matter of this class has encouraged me to look at the concept through a new lens.
The senior capstone class I’m taking explores the media from an entrepreneurial perspective. As for my early thoughts on the subject, the idea of being an entrepreneur sounds both exciting and terrifying. On one hand, entrepreneurship in the media gives one the reigns to create and manage something that can be accessed by a wide audience. Though in many cases, starting a company could be like going all in during a poker game or finally asking a crush out on a date – it could be resounding success, or it could crash and burn (much like my experiences in both). Another reading for the class discusses the difference between an entrepreneur and an intrepreneur; the latter of which takes the creative and ambitious ideas from entrepreneurship, and applies it within the confines of an existing job. I could see myself adopting this kind of lifestyle, especially since it doesn’t carry the same risks of starting something from scratch, and in the media’s constantly-changing environment, these risks are further amplified. What may be the next big app or website one day could turn into a digital ghost-town the next; with properties like MySpace and AOL Instant Messenger serving as cautionary reminders to how giants can fall.
In that regard, perhaps a way to look at entrepreneurial media could be to compare it to a county fair roller coaster, with all of its ups, downs and safety risks. Indeed, I’m fairly confident in saying this will be an interesting class. Stay tuned!