Reaction Time

“…take a step back and listen closer to the people at the core of a successful startup: Its customers.”

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After reading the next assigned article, Steve Blank’s “Why the Lean Start-Up Changes Everything” (as seen in the May 2013 issue of the Harvard Business Review), I was tempted to include the link to a post I wrote a couple classes ago about the changing media landscape. However, I’ve already linked to that article two or three times in the past, so another linking probably wouldn’t be necessary. Nonetheless, the sentiment of that article remains in tact: Times are changing – something that’s especially evident when looking at the media. With that, Blank’s article introduces a new business model for startups to adopt that’s more flexible, efficient and customer-focused than the linear business plans of yesterday, and this new business model (named the “Lean Start-Up”) encourages entrepreneurs to take a step back and listen closer to the people at the core of a successful startup: Its customers. Continue reading “Reaction Time”

I Like the Idea, But…

“However, to succeed in our current media environment, a startup has to have more than just a clever idea.”

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As the class explores the idea of entrepreneurial media, we’ve been tasked with looking at work done by people in our shoes and read a little about startups created by fellow college students. Indeed, Inc. ran an article that highlighted the eight finalists in a startup competition among students, and strictly in terms of ideas, all of which sound intriguing and full of potential. However, to succeed in our current media environment, a startup has to have more than just a clever idea. This thought encouraged me to take a closer look at these finalists and examine how realistic it is to see their startups do well in the future.

Continue reading “I Like the Idea, But…”

Changing Times, Same Blog (Alternate Title: Shall We Begin for a Third Time?)

“…seeing as I’m now in a senior capstone class, perhaps it’s fitting that I find myself writing here again.”

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And right on schedule, it’s time for the Com-Tech Analysis to come out of hiatus. In what will now be three out of my four years of undergraduate studies, I have come to this blog to write reflections on articles and class discussions (all of which during the Fall semester), and seeing as I’m now in a senior capstone class, perhaps it’s fitting that I find myself writing here again. Continue reading “Changing Times, Same Blog (Alternate Title: Shall We Begin for a Third Time?)”

NASCAR 09 – 10 Years Later

Something completely unrelated to school, communications or technology, let’s compare 2008’s NASCAR roster to the present day!

On this day, 10 years ago, EA Sports released NASCAR 09. Aside from a 2009 kart racing spinoff, it was the final NASCAR game to be released by Electronic Arts, and marked a brief hiatus for yearly NASCAR video games until Eutechnyx and Activision released NASCAR The Game: 2011.

I remember having a conversation with a friend who bought an older NASCAR game at a used game store. It was surreal to realize that none of the drivers in one of the pictures he sent me currently competes on a full time basis. That discussion inspired me to revisit NASCAR 09 on its tenth anniversary and see how its roster holds up. This analysis is based upon the 2017 and current season (up to the Firekeepers Casino 400), discussing whether or not the driver races full time in the Monster Energy NASCAR Cup Series. Ladies and gentlemen, prepare to feel old.

Continue reading “NASCAR 09 – 10 Years Later”

Shall We Reflect?

“Cold weather, big exams/assignments on the horizon, high blood pressure, the Fall semester is coming to a close.”

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Cold weather, big exams/assignments on the horizon, high blood pressure, the Fall semester is coming to a close. With that, the Social Media class is in its concluding phase and we have reached the final required blog post for the class. That said, as with the conclusion of the blog’s previous incarnation, it’s time for some final thoughts. However, since there’s a chance I might find myself writing on this blog in the future for other purposes, rather than calling this entry a “wrap-up,” let’s call it a reflection. Continue reading “Shall We Reflect?”

A Darker Side to Digital Communications

“Entertaining content can go viral, but public shaming can also spread like wildfire, and suddenly it can feel like one person is at odds with the entire population of the internet.”

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More often than not, the discussions about social media and digital communications on this blog have been about their positive aspects: The newfound ease and speed of communications, the various ways companies/organizations can use these tools in a professional manner, etc. However, as with many other things in life, to only present these technological and societal “advancements” of communications in a positive light would paint an inaccurate picture. Entertaining content can go viral, but public shaming can also spread like wildfire, and suddenly it can feel like one person is at odds with the entire population of the internet. Indeed, the concept of public shaming heightened by social media and communication technology can leave repercussions on the receiver’s professional life, everyday interactions and in some cases, one’s own mortality. Continue reading “A Darker Side to Digital Communications”

A Future Visualized?

“…the dialogue that emerged from the panel painted a picture of social media that’s dynamic and full of intrigue.”

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While I’m not too certain about my plans after college, my current career trajectory indicates that I’ll be involved in the media to a certain extent. These considerations made a recent class in Social Media all the more relevant to my life and professional aspirations. A panel was assembled to speak to the class, and all three panelists were connected in the fact that social media plays a big role in their occupations. The panel consisted of Megan Longo who serves as the Director of Marketing for the Flagship Restaurant Group; Ashley Anderson, the Marketing Strategist for Flywheel and former Social Media Strategist; and Amanda Brandt, a Creighton University alumna who’s employed by her alma mater as a Social Media and Content Strategist. In short, I found the panel to be informative, interesting and a great opportunity to hear from professionals about work that I may potentially find myself doing following my tossing of the cap (if not sooner). Continue reading “A Future Visualized?”